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European Marketing & Technical
More About Us European Marketing & Technical brings over twenty five years' expertise in international, multilingual, management, sales, marketing and customer service in the engineering and IT industries.
About European Marketing & Technical About European Marketing & Technical
The company brings over twenty five years' experience in international management, sales, marketing and customer support. EM&T is also the author and copyright owner of the concept of 'Business Navigation' as the core concept of marketing.

The managing director Guy Fraser holds the following memberships and qualifications:
  • Chartered Institute of Management (Member)
  • Market Research Society (Associate)
  • Institute of Export
  • Chartered Institute of Marketing (Diploma and Member)
  • University College London (Biochemistry - Honours Graduate)
  • Qualified and experienced teacher and adult education instructor
  • UNIX hardware diagnostics
  • HTC mechanical and production engineering
  • ISO9000 auditor
  • Languages - fluent in French and German

    • Auditors, Insurance, Bankers, VAT and Registrations

    Recent & Current Projects
    A highly reputable water management company
  • Corporate Identity programme
  • Overhaul and redrafting of literature
  • Packaging redesign
  • Export management
  • Created Dutch technical support operation
  • German market research project
      Broadband Satellite
    • 6m worth of tenders and over 100k business
    • Penetration of construction, oil exploration and events-management markets
        Corporate Research Article
      • Corporate structural analysis
      • Article on centralisation and decentralisation
            • Experience in Brief
            Guy Fraser graduated in Biochemistry from University College London and joined Rank Hovis MacDougall as management trainee where he learned production and later capital project management. He then joined the Baker Perkins group selling and project managing capital process equipment installations in West Africa, the Middle East and later China and the Far East including an expatriate assignment in Hong Kong. With the then unified APV Baker group he continued his work with dairy plant in the Far East and then went on to manage the marketing department for the Eastern European division handling exhibitions, publicity and market analysis. He was then promoted to European Sales Manager for the refigeration compressor division where he dealt with Western Europe, mainly France and Germany. From there he was then head hunted by Applied Power Inc. where he delivered a major turnround for their industrial division, trebling sales in two years. He then progressed to board level at Hale Hamilton and was then head-hunted by Smiths Industries where he won them a 'Queen's Award for Industry'.Guy then went into IT and ERP where he managed major international projects and ran two multilingual technical support centres before setting up European Marketing & Technical.
              Communicating with the Market - Literature
              Literature created including:
            • Ohmic Heating - APV
            • Captive Pneumatic Isolators - Barry Controls
            • Overhaul and Internationalisation of all literature - Barry Controls
            • Internationalisation of literature - Hale Hamilton
            • Overhaul and Internationalisation of literature - Cistermiser Semiconductor, Gas Turbine and Pharmaceutical Markets
            • French ventilation market - Vent-Axia
            • Satellite Broadband communication market in the construction and disaster relief industries - Brownstone IT
              		•
              Showing the Product - Exhibitions
              Exhibitions and Seminars including:
            • Brno Fair - APV
            • Britain in Kiev - APV
            • Britain in Hannover - Hale Hamilton
            • Mostraconvegna - Vent-Axia
              • Marketing Tools - Product Selection CD's and Electronic Catalogues
              Product Selection CD's and Electronic Catalogues including:
            • Multilingual Fan Selection Programme - Vent-Axia (DTI/LCCI Prize - Queen's Award for Languages in Industry)
            • Electronic ERP Catalogues - Belgacom
            • Electronic ERP Catalogues - Deutsche Bank
            • Electronic ERP Catalogues - BASF
              • Capital Projects
            • Chocolate depositing plant
            • Chocolate Vermicelli plant
            • Sugar silo
            • Snack product production plant
            • Chocolate storage vessel
            • Boiler
            • 5 Nigerian and French West African biscuit plants
            • Thai dairy project
              		•
              Product Management
            • Adapting existing products and creating new product ranges to meet market challenges including captive pneumatic isolators, isolators for the TGV, high pressure gas regulators for TUV.
            • Developing international packaging and identifying new markets for existing products - Cistermiser
            • Penetrating specification barriers for new products to ensure that they meet target market requirements.
              • Technical Expertise
            • Food and Beverage - 15 years
            • Refrigeration, Ventilation and Plumbing - 5 years
            • High-Pressure Gas - 2 years
            • Automotive and Rail - 3 years
            • Vibration Isolation - 4 years
            • Satellite Communication - 2 years
              		•
              Legal
            • Any contract with European Marketing & Technical Limited is deemed to be an English contract, subject to English Law and the jurisdiction of the English courts.
            • This website is domiciled in England and similarly subject to English law.
            • The maximum liability under any contract with European Marketing & Technical Limited is the value of the said contract.
            • While every effort is be made to ensure that work carried out is always to the highest standard, European Marketing & Technical Limited does not accept consequential loss however caused.
            • Every effort has been made to ensure that this website complies with the Disability Discrimintaion Act - if any user finds this website to be disability-unfriendly in anyway, please e-mail the company immediately with details.
              • Call us on +44 (0) 20 8393 2099 or (0) 7860 878 752 or e-mail:emt@eumartec.com
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