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European Marketing & Technical
Marketing - Business Navigation European Marketing & Technical brings over fifteen years of international, multilingual, marketing expertise to taking both standard technical products, capital equipment and engineered solutions into domestic and export markets.
Marketing - International Business Navigation for Technical Products Market Research, Websites, Literature, Packaging, Exhibitions.
Overview
The company brings over fifteen years experience in market research, designing literature, packaging and websites, managing exhibitions and conducting customer satisfaction surveys for technical products including capital equipment and engineered solutions into Continental Europe, USA, Far East and Africa. EM&T is also the author and copyright owner of the concept of 'Business Navigation' as the core concept of marketing. The managing director is a member of the Chartered Institute of Marketing, an honours graduate in Biochemistry from University College London, holds computing and engineering qualifications and is fluent in French and German.
International Market Research - Finding and assessing the Market
    Capital equipment, engineered components and standard products for a variety of demanding technical markets including:
  • The global market for liquid food equipment - APV Baker
  • European wide market for refrigeration screw compressors - APV Baker
  • Automotive, Forklift Truck and Marine Engine markets for vibration isolators - Barry Controls
  • Railway market for vibration isolators - Barry Controls
  • Continental European Market for High pressure gas regulators in the
Communicating with the Market - Literature
    Literature created including:
  • Ohmic Heating - APV
  • Captive Pneumatic Isolators - Barry Controls
  • Overhaul and Internationalisation of all literature - Barry Controls
  • Internationalisation of literature - Hale Hamilton
  • Overhaul and Internationalisation of literature - Cistermiser Semiconductor, Gas Turbine and Pharmaceutical Markets
  • French ventilation market - Vent-Axia
  • Satellite Broadband communication market in the construction and disaster relief industries - Brownstone IT
Showing the Product - Exhibitions
    Exhibitions and Seminars including:
  • Brno Fair - APV
  • Britain in Kiev - APV
  • Britain in Hannover - Hale Hamilton
  • Mostraconvegna - Vent-Axia
Marketing Tools - Product Selection CD's and Electronic Catalogues
    Product Selection CD's and Electronic Catalogues including:
  • Multilingual Fan Selection Programme - Vent-Axia (DTI/LCCI Prize - Languages in Industry)
  • Electronic ERP Catalogues - Belgacom
  • Electronic ERP Catalogues - Deutsche Bank
  • Electronic ERP Catalogues - BASF
Product Management
  • Adapting existing products and creating new product ranges to meet market challenges including captive pneumatic isolators, isolators for the TGV, high pressure gas regulators for TUV.
  • Developing international packaging and identifying new markets for existing products - Cistermiser
  • Penetrating specification barriers for new products to ensure that they meet target market requirements.
Technical Expertise
  • Food and Beverage
  • Refrigeration, Ventilation and Plumbing
  • High-Pressure Gas
  • Automotive and Rail
  • Vibration Isolation
  • Satellite Communication
Call us on +44 (0)7860 878 752 or e-mail:emt@longdown.demon.co.uk
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